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This site states the following, "New Flexible Display Concepts from Plastic Logic." We noticed that the web site also stated " Tuesday, 13 June 2006." It also stated " Five exciting new product concepts from Plastic Logic will be on show at SID this year with the theme that Life is Flexible. They all incorporate Plastic Logics radical new flexible display technology. The lightweight, user-friendly natural designs illustrate the inevitable transformation we will see in everyday products as a result of plastic electronics over the next decade. Ten designs from an initial ." The header had E-paper as the highest ranking keyword. It was followed by e-paper, Epaper, and epaper which isn't as ranked as highly as E-paper. The next words the site uses is flexible displays. electrophoretic was also included and will not be understood by search parsers.